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LOVA'S MISSION
Our mission as a faith driven athleisure and activewear brand is to make you feel confident, stylish, and proud. But It is about more than just looking good - it’s about honoring God with our bodies. Lova gives us a daily reminder that our strength comes from Christ. We live and stand by the scripture “I can do all things through Christ who gives me strength” Philippians 4:13.
We want our community to build strong bodies and even stronger minds. “No discipline seems pleasant at the time, but painful. Later on, however, it produces a harvest of righteousness and peace for those who have been trained by it (Hebrews 12:11)”.
Inclusivity and empowering women to live a healthy lifestyle with style and grace will always be the foundation of Lova. Whether you are running errands, in the gym, in a pilates studio, or on a hike we want you to look good and feel good while staying active. We hope to create a community with these same values.
OUR VALUES
Faith, Hard work, Purpose, Community, Consistency, Accountability, Patience, Confidence, Inclusivity
ABOUT US
Lova was founded in 2024 in Los Angeles, by co-founders and sisters Jasmine and Adrienne Hammond. The two sisters grew up in a loving Christian household, where faith guided a lot of their decisions. They learned the value of who God is and what he meant to them from an early age. This contributed to their confidence not only in everyday life but also in sports, since that was another important aspect of their family. Staying active and competing in sports was a big part of how they honored God because they wanted to bring glory to him and take care of their bodies as well. When collegiate sports came to an end, Jasmine and Adrienne wanted to continue a healthy lifestyle that glorified God so they embarked on their fitness journey in the gym, pilates studios, and on scenic hikes. They instantly fell in love with the way it made them feel. They felt strong and passionate while working out, but failed to find an activewear brand that made them feel confident in both the gym and in their everyday life. For this reason, they created Lova. Lova would not only encourage women to feel beautiful and confident through wellness and active living, but remind them that ultimately, confidence is found in Jesus Christ.
Jasmine and Adrienne are committed to building a community of women built around active living and faith. They host women's conferences, wellness events, and bible studies centered around their faith and empowering women in Christ.